COST

1. COST

2. Understand what 
    You're Getting for 
    the Price

3. Guarantees

4. Competing Clients

5. Track Record

6. Access to Your 
    Server

7. Site Quality

8. Finding a Trustworthy 
    SEO Firm

9. Type of Proposal

10. Contract

How much should you be prepared to pay? That's a difficult question, because it depends on many factors. First, if you're going after highly competitive keyword phrases, you may have to pay more than if your keyword phrases are focused and fine-tuned. If your site is enormous, and if you want each page optimized, the cost will be more. If you want to set up new sites to bring in traffic, that's a different charge. Or, if your site is using difficult technology, the cost may be higher.

Some Search Engine Optimization firms now offer a pay-for-placement plan, where each keyword has its own price category, depending on the number of search results and degree of competition. Still other companies offer a pay-for-click-through plan. Another consideration is that most Search Engine Placement companies require a portion of the fee to be paid in advance. It might be 50 percent, or in some cases, 100 percent of the initial fee.

In any event, unless you're simply wanting to hire a consultant for an hour or two, be prepared to spend at least a thousand or two in getting your site optimized by an expert.

One Space Search Engine Placement by Search Engine Optimization