How can the professional Search Engine Placement company prove to you that they are knowledgeable and experienced in this industry?

 

For one thing, you can ask for a list of references from any Search Engine Placement company that you're considering. Look closely at the list to see if the sites appear to be legitimate and trustworthy. Then, contact those references.

 

Does the Search Engine Optimization firm hold certification from a reliable training company like the Academy of Web Specialists? How many years of experience does the company have? Is the company willing to show you a few reports for some of their clients?