How can you find a professional Search Engine Optimization company that you can trust? Wouldn't all of the best firms be listed in the top rankings at the search engines?

Not necessarily, and here's why. Many of the successful Search Engine Placement firms are so busy working on clients' sites that they don't have time to optimize their own sites. So, they rely on word of mouth and recommendations for their new clients, which keeps them more than adequately busy.

Plus, the firm may be in the top rankings for the keywords that they consider important to them, but you may be looking in different areas that they aren't targeting.

So, just because a Search Engine Placement company isn't in the top 10 doesn't mean that they aren't a top notch firm with the experience needed to help your site achieve success.

Back to our original question of how to find a trustworthy Search Engine Optimization company, ask other Webmasters whom they use to optimize their site. Search for related online forums or visit newsgroups and see which firms are recommended. Write to some Search Engine Placement companies and see what type of response you get. Do your homework before
choosing the firm, and you stand a much greater chance of choosing an Search Engine Optimization company who can really help you.